Job Description

Who We Are Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.Why AuthenticYou’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.The Director, Talent Marketing (Sports & Athletes) will lead the development and execution of athlete-driven marketing strategies across Authentic Brands Group’s global portfolio. As part of the centralized Talent & Influencer Marketing function, this role will be responsible for leveraging athletes and sports talent as a core marketing channel to drive cultural relevance, brand storytelling, and measurable business growth.This individual will translate brand and product priorities into impactful marketing campaigns powered by athlete talent—overseeing creative, content, and distribution strategies across paid, owned, and earned channels. The Director will serve as a key cross-functional marketing leader, partnering closely with brand marketing, PR, social, and regional teams to bring campaigns to life at scale. The role reports into the VP of Talent & Influencer Marketing.What you’ll be working on Marketing Strategy & Campaign DevelopmentLead athlete-driven marketing strategies across ABG’s portfolio, aligning talent to seasonal campaigns, product launches, and key cultural momentsTranslate brand objectives into integrated marketing plans powered by athlete talentDevelop campaign frameworks that drive full-funnel impact—from awareness to conversionContent & Creative LeadershipOversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytellingPartner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioningEnsure all talent content is optimized for performance across platforms (social, digital, retail, ecomm)Campaign Execution & Channel IntegrationLead execution of athlete marketing campaigns across paid, owned, and earned channelsPartner with paid media, social, and PR teams to maximize reach, engagement, and conversionEnsure seamless integration of athlete talent into broader marketing ecosystems (retail moments, events, brand activations)Talent StrategyIdentify and recommend athletes who align with brand positioning, audience targets, and campaign objectivesBuild a strategic roster of athletes to support ongoing marketing needs (ambassadors, campaign talent, cultural moments)Partner with internal teams to ensure talent is leveraged effectively across all marketing touchpointsCross-Functional & Global CollaborationCollaborate with global and regional marketing teams (EMEA, LATAM, APAC) to scale campaigns and localize athlete-driven contentAct as a central connector across brand, PR, social, and events teams to ensure cohesive campaign executionAlign talent marketing efforts with broader business and retail prioritiesPerformance & OptimizationDefine and track campaign success metrics, including engagement, impressions, traffic, and sales impactAnalyze performance and optimize talent-driven marketing strategies based on data and insightsDevelop executive-level recaps highlighting marketing impact and ROILeadership & Team DevelopmentMentor and manage junior team members, fostering a marketing-first mindsetEstablish best practices for athlete-driven marketing across the organizationDrive operational excellence across campaign planning, execution, and reportingMust Haves7–10+ years of experience in marketing, talent marketing, sports marketing, or influencer marketingProven experience developing and executing integrated marketing campaignsStrong understanding of how talent (athletes/celebrities/influencers) drives brand marketing and consumer engagementExperience working across content, social, PR, and paid media channelsStrong analytical mindset with the ability to tie marketing efforts to business outcomesExperience leading cross-functional initiatives and influencing senior stakeholdersExcellent communication, leadership, and presentation skillsPassion for sports, culture, and modern marketingPrimary Location Salary Range: $125,000 - $140,000Fraud Alert: Unauthorized Job Offers and ImpersonationsWe have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.Please note:All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.comTo access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

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